Moe Flex Dance
Moe Flex Dance is the personal website of the highly acknowledged international dance instructor, choreographer and performer, Moe Flex. The first project between Moe Flex and ArtKetchup was the website of Dance for Children, a charity founded by Moe Flex to help children in need. The fact that Moe Flex turned to ArtKetchup to get a new website that reflects his personality shows the success of the previous collaboration.
The Moe Flex Dance website was created to help Moe Flex’s students and fans to easily locate where they would find him next. The site is constantly updated by a third party with news about Moe Flex’s upcoming classes and performances. Visitors can also contact Moe Flex with their questions in various ways and the Flex Finder under Classes/Events makes it easier to specifically search for a certain date or type of event.
However, the site was not only built to spread the information about Moe Flex but to promote his dance DVDs and help the sale process. It is an E-commerce site with a working shopping cart which gives visitors the opportunity to buy the DVD’s online with the help of a PayPal account.
The design of the website was done by ArtKetchup from scratch. The aim of the design was to create a friendly atmosphere to reflect Moe Flex’s personality. The warm colours work well together with the logo and give a welcoming feel to the site. It is an easy to use website which still manages to embrace the versatility of Moe Flex.
