Search engines are an important aspect to consider for all websites as there is no point to having a website if no on can find it! SEO is all about presenting your website in the best possible light so that search engines will place your site in their indexes.
With search engines there is no quick and easy way to get to the top of the indexes! So planning for the long term is essential.
We are here to share our experience and help guide you though the minefield that is SEO; to put you and your website on the right track to bringing those all important visitors to your web site.
The first thing to state here is that ArtKetchup.net only engages in White Hat SEO.
With white hat SEO, websites are promoted to the search engines by following the search engines own guides, terms, conditions and by the use of well written, ordered and coded content.
With black hat SEO, websites are coded in ways to try to take advantage of weaknesses in the search engines, in short black hat SEO try’s to fool the search engines into believing that a website is more relevant to a person searching then it really is.
This may sound good in the short term but in the long run using these underhanded techniques could prove disastrous to your site as search engines do not sit back and take it, the search engines are constantly updating to deal with black hat tricks and when they find a website that engages in these tricks the site is lowered in the rankings or banded from the search engine permanently!
Constant analyse of your website in key areas is the only way to inshore that your site moves up in the rankings and make certain that one you are at the top you stay there.
What is the point of being at the top of a list for keywords/phrases that no one looks for? None! Keyword research is one of the most important areas of SEO and should form the base from which your site content is written and also has an influence on all other areas of promoting your website though the search engines.
Analysing the web pages of the top results in search engines for keywords that you wish to target, acts as a good guide to what needs to be done to move your website up in the rankings.
Analysing the position of your own pages in the search engines gives you the knowledge to make informed decisions as to what pages in your site are working for you and what pages need more attention paid. This is a task that must be performed on a regular bases.
For new websites or sites that are having problems moving up in the rankings on their own; pay per click programs such as Google Adwords can be of great benefit in bringing highly targeted traffic to your website. As these campaigns cost money to run, vigilance is required in order to keep control of what campaigns are earning you valuable customers and what campaigns are burning a hole in your wallet!
ArtKetchup.net is here to help advise you or manage your campaigns for you.